Slow down fashion: SFGC launches #SUPPORTYOURLOCAL
The SFGC launches #SUPPORTYOURLOCAL crowdfunding. Not only to support the Sustainable Fashion Gift Card itself, but also to guide her entire community of local sustainable fashion entrepreneurs through this crisis. The fact that COVID-19 is beating hard in many industries does not mean that companies are going to take the plunge. Initiatives are being launched on various fronts to support entrepreneurs and to earn money in creative ways. With the #SUPPORTYOURLOCAL initiative, donations can be made to fashion pioneers with or without return. Hopefully this promotion will help guiding small entrepreneurs through this crisis and be able to look at a brighter future.
This is how #SUPPORTYOURLOCAL crowdfunding works
The Sustainable Fashion Gift Card launches the #SUPPORTYOURLOCCAL crowdfunding, which runs until May 24th. The ambitious goal is to collect at least 10K € from the public. These are people who think the Sustainable Fashion Gift Card is a good initiative and are happy to support all affiliated local fashion entrepreneurs. When the crowdfunding succeeds, the money raised is spent as follows:
Of the donations received via #SUPPORTYOURLOCAL, the company behind the Sustainable Fashion Gift Card invests 55% directly in the fashion pioneers. For example, they will purchase gift cards from fashion pioneers and, in the upcoming year, take care of nice promotional campaigns, in combination with the Sustainable Fashion Gift Card. The remaining 38% goes to the company behind the Sustainable Fashion Gift Card itself.
A bag back
You can also make a donation in exchange for a compensation, such as a bag. The purchase price of this ‘compensation’ goes to the fashion pioneer who offers the bag. The rest goes to the Sustainable Fashion Gift Card. There are 13 fashion pioneers who offer in return: BORO*MINI, Lena the fashion library, Nowa, Chicken or pasta?, Rambler, Ana Dyla, MYoMY, Nadia Nelleke, Unravelau, Maureen Riley Styling, OSIER, Halsduk by Esmee and Doctor Fashion.
And the money that goes to the Sustainable Fashion Gift Card?
The proceeds that go to the Sustainable Fasthion Gift Card company are invested in storytelling, PR and sales / marketing. The aim: getting as many people as possible enthusiastic about the Sustainable Fashion Gift Card. Another part of the returns will be invested in improving the company’s website and IT. This way, the Sustainable Fashion Gift Card becomes even more user-friendly and easier to find online. (7% of the total amount raised goes to the crowdfunding platform.)