Experiencegift.com is the market leader in online giftcards. With their labels Hotelgift, Flightgift and Activitygift, they are expanding their business around the globe. To earn more media coverage, StylemyBrand was assigned to organize a media event in Amsterdam, highlighting the organization and their different giftcards. A group of 15 guests was showed a diversity of activities that can be done with the giftcards of the company. From ‘being photographed as one of the Dutch masterpieces’, till a 5 star dinner in the Amstel Hotel. The summer evening ended on a salon boat that showed our guests Amsterdam from the canals.
The objective for this press activity was to increase the brand awareness through online media coverage, as well as building relations with key contacts of the brand in the media.
During the event, we welcomed a variety of 20 media contacts during the activities and the dinner in the Amster Hotel in Amsterdam. During the event there was plenty of room to exchange ideas and gain knowledge about the brand and its activities. This ultimately resulted in a nice media coverage on social media and a few publications on online platforms. Above all, the event has helped to lay the foundations of the relationship with the media, which will contribute to great collaborations in the future.
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