Rebranding Tennis Club Souburg
On October 13, 1975, Souburg opened a tennis club. It did not take long before this club grew into one of the largest tennis associations in the province of Zeeland with – for a park like this (with 7 courts) – the maximum number of members of more than 600. Over the past few years, TC Souburg experienced a significant decline in memberships. StylemyBrand was asked to work on the rebranding of the club by launching an up to date and appealing website, as well as setting up a social media strategy to reach a new target audience. The rebranding has resulted in many new young members in the membership base and a communication strategy that is sustainable for the future.