Eline Heeres appointed as PR Consultant for Ruby Hotels in the Netherlands
Amersfoort, January 15, 2025 – Ruby Hotels, the German hotel group known for its innovative Lean Luxury concept, has appointed Eline Heeres (Stylemybrand) as its new freelance PR consultant for the Dutch market. With over ten years of experience in communications and PR, Eline brings a wealth of expertise to her role, focusing on enhancing the visibility and positioning of Ruby Hotels in the Netherlands.
Based in Amersfoort, Eline has an extensive background in PR for travel, lifestyle, and fashion brands. Leveraging her strong network of journalists, bloggers, and influencers, she brings a creative and strategic approach to Ruby Hotels. Her focus is on authentic storytelling and fostering meaningful collaborations that align with the brand’s core values.
Introducing Ruby’s Lean Luxury in the Netherlands
Ruby Hotels is redefining modern hospitality by blending bold design, comfort, and affordable luxury. With prime locations in major European cities, the group caters to the modern traveler seeking more than just a place to stay. Each hotel boasts a unique character, reflecting the history and culture of its location while embracing cutting-edge design and technology. Prioritizing meaningful experiences, Ruby creates spaces that are as inspiring as they are functional—offering the perfect balance for urban explorers.
“I am thrilled to take on the role of PR consultant for Ruby Hotels in the Netherlands. What truly resonates with me is the brand’s unique combination of luxury and simplicity, which perfectly aligns with the interests of Dutch travelers. I see great opportunities to share Ruby Hotels’ story in an authentic and impactful way.” – Eline Heeres
With her expertise in PR and storytelling, Eline will play a key role in strengthening Ruby Hotels’ brand awareness and building valuable relationships with Dutch media.
About Ruby Hotels
Led by founder and CEO Michael Struck, the Ruby Group is pioneering the Lean Luxury philosophy. With a lean organizational structure and a focus on essentials, Ruby successfully delivers a contemporary, affordable form of luxury tailored to modern, cost- and style-conscious travelers.
Founded in 2013, the Ruby Group currently operates 20 hotels across Europe, with ten more in development or planning. Additionally, Ruby is expanding into China through a joint venture with Delonix, led by Alex Zheng, one of China’s most experienced hotel entrepreneurs.
Beyond hotels, Ruby also offers Ruby Workspaces in Munich, Hamburg, Düsseldorf, Amsterdam, Vienna, Stuttgart, Malta, and Florence—fully equipped workspaces with a creative atmosphere and access to an inspiring office community.
Ruby’s expansion is backed by financially strong partners, including the ECE Group, Austrian Soravia Group, Franger Investment (a German family business), Ocean Redstone (a private equity fund), entrepreneur Michael Hehn, and Michael Struck.
For more information, visit www.ruby-hotels.com.
