Back to the 90s with Gen Z
Clueless, the Spice Girls and Destiny's Child. For those who actually lived the 90s, images and impressions will pop up instantly. The music, the clothes, the hair and the vibes. In some way, these times were magic! Something Gen Z
3 original gifts to surprise your business relations with
It's the most wonderful time of the year, a time in which we wish each other wonderful Holidays and all the best for the year to come. This time of the year also is the perfect time to share your
Journalism as a marketingtool
It was in 2010 that I handed over the final version of my Master thesis to my professor at the Radboud University in Nijmegen. 'Journalism as a marketingtool', a subject that had not been researched like in my thesis before,
(Business) communication an afterthought?
Communication an afterthought? It won't surprise me if your eyebrows start to furrow when you read this title. Yet it is often the discipline that gets cut back on first. I remember that when I graduated in 2016 there was